Bringing a little more life to our images
Exploring light, atmosphere and the small details that connect design and code in our site's image system.
Ideas, perspectives, and lessons from our everyday work.
Exploring design, Ai, systems and the way we work together. From the decisions inside a project to what we learn alongside teams, and the questions shaping what we build next.
Anyone can cook. That doesn’t make us chefs.
Ai makes it easier to create. Taste, judgment and care still take practice. Why design matters more than ever.
Coming soon
Finding a simpler way of working together
The frameworks kept multiplying. We came back to intention, collaboration and execution to move the work forward.
Coming soon
A brand that could change without losing itself
Ethic needed to feel alive, like nature. Utility, core and custom gave it a shared foundation with room to grow.
Coming soon
A dark image is a different photograph
Dimming a photo cannot turn day into evening. Lamps come on, screens glow and the light needs to live in the image.
Coming soon
What it takes to trust an agent with a decision
The evidence, uncertainty and moments of control that help people decide when to trust, correct or stop an Ai agent.
Coming soon
One product, a dozen ways of seeing the work
How shared data and workflows can serve people with different responsibilities, while keeping the context they need to act.
Coming soon
Design starts while the brief is still taking shape
Working with founders, product leaders and engineers to define the problem, test a direction and choose what to build next.
Coming soon
Our design system has a few unexpected users
Shared patterns, principles and code that help designers, engineers and Ai make coherent decisions as a product grows.
Coming soon
Building our design team with people, agents and Ai
People, agents and Ai working together. What changes in the way we build a team, share judgment and care for the work.
Coming soon
Why we share how finished our site is
Building in public means showing the work as it takes shape. What we choose to share while the site is still changing.
Coming soon
Everyone has a prototype and a different direction
The CEO has a demo. So does the PM. Prototypes take minutes, but competing visions can leave a team going nowhere.
Coming soon
Two sites, one system and a lot of small decisions
Inside the shared system behind our sites, built with Next.js, React and TypeScript, with Ai as part of the process.
Coming soon
Leading a team that can move without us
How clear principles, useful critique and decision rights help a team move forward without waiting for its design leader.
Coming soon
Making predictions we can come back to
Putting an idea into words, giving it a date and returning to see what happened. A way to test how our thinking holds up.
Coming soon
Finding a human hand in the things we make with Ai
Creative Ai tools that leave room to explore. How we keep intention and control as new ways of making emerge.
Coming soon
Sixty characters and the shape of a good line
How line length, type and spacing work together. Finding a comfortable measure for reading across screens and sizes.
Coming soon
A big ambition still needs a useful next step
Understanding today, imagining what could be and choosing what comes next. Connecting vision with everyday work.
Coming soon
Twice the largest size and what Retina means
Why native detail matters at every layer. Checking the source, the crop and the final image at the size it will be shown.
Coming soon
The word films we built and left unshipped
Our headline words became short films, with images that gathered pace on hover. An idea we built, tuned and then paused.
Coming soon
The parts of a product that deserve to be different
Where familiar patterns help, where original design matters, and how those choices give a product its own character.
Coming soon