Making product experiences feel human & simple.
Embed us as your design team, invite us as advisors, or start with a design sprint. Most of our partnerships began with a small project and lasted years, with the founder and the same team.
Design Partner
We join your team as founding designer or head of design, and own the design work alongside you.
Design Partner
Align
From the first call we listen, learn the business and agree together what we're building, why, and what the first weeks should prove.
Lead
We set a clear direction and a high bar, giving your team the clarity, guidance and room to do its best work.
Design
Craft and judgment from the bigger picture to the smallest detail, across the product and, where it matters, the brand.
Build
We work daily with product and engineering, in your tools and your code. Ideas reach working software early, so decisions are made on something real.
Plan
We shape the roadmap with founders and product leads, so design informs what gets built and when, not only how it ends up looking.
Network
When the work needs a specialist in motion, illustration, research or engineering, we bring in people we've worked with and direct the work.
Team
When you're ready to hire, we define the role, run the process and help designers grow their judgment, including whoever takes over from us.
Approach
Close to your team and the work, shaping ideas with prototypes, emerging tools and Ai every day.
Design Partner approach
Together
We solve problems alongside your team every day, and help designers build their judgment and confidence along the way.
Prototypes
Sketches and prototypes make ideas tangible. Shared early, they test assumptions and surface the questions no one thought to ask.
Ai
Ai native. We design and build with Figma, Claude and Codex every day, and help your team adopt them without lowering the bar.
Tools
We design and build with emerging design and Ai tools, from Figma to Claude and Codex, so every idea can be made real and refined.
Fit
Honest about who this is for, so the first call is a good use of your time.
Design Partner fit
Founders
You're early and need someone senior to own design from day one, for months rather than weeks.
Teams
The product works, but design quality has drifted and no one inside is holding the bar.
Not a fit
You need a few screens designed, or requests taken without anyone owning the outcome.
Not yet
You're still deciding what to build. Design Advisor or a sprint is the better place to start.
Tell us what you're building
A few lines about where you are and what you need is enough to start. We reply within one business day.
Design Advisor
Over 25 years of design experience, naturally Ai native, beside the people making your biggest calls.
Design Advisor
Align
From the first call we listen, learn the business and agree what we're here to help with, so every session works toward the same intention.
Sessions
One working session a month, with a shared agenda and your most important design problem. We work through it together until it's unblocked.
Guidance
Send questions, decisions and work in progress whenever you need to. We reply directly, within one business day, with a clear view of what to do next.
Perspective
An outside view, early. We see what could go wrong before it does, including what no one in the room wants to raise, and say it plainly.
Design
We help design become what sets you apart, through systems thinking, craft and a team that works as one with engineering.
Craft
The details that make work feel considered. We review the work itself, from structure and type to interaction and motion, and show where it can be better.
Tools
Where Ai and other emerging tools actually help your team, where they don't, and how to adopt them without lowering the bar on quality.
Coaching
One to one, for founders and design leaders, on setting the bar, making the case for design and the harder calls that come with the role.
Team
When it's time to grow, we help define the roles, find the right people and interview them, so the team you build can hold the bar.
Approach
Working sessions on the real work, candid feedback, and hands-on help when words aren't enough.
Design Advisor approach
Focus
Working sessions, not meetings. Every session takes a real problem on the actual work and stays with it until it's unblocked.
Candor
Radical candor. We care about you and the work, so we challenge directly, say what we see, then help you decide.
Making
When a sketch or a quick prototype says more than words, we make one, so the decision rests on something real.
Ai
Ai native. We design and build with Figma, Claude and Codex every day, and help your team adopt them without lowering the bar.
Fit
Honest about who this is for, so the first call is a good use of your time.
Design Advisor fit
Founders
You're making big product and brand calls and want experienced judgment right beside you.
Leaders
You've stepped into design leadership and want someone who has done it before in your corner.
Not a fit
You need the work made for you. That's a sprint or a partnership, not advice.
Not yet
There's no decision ahead yet. A single session works well when there is one.
Tell us what you're building
A few lines about where you are and what you need is enough to start. We reply within one business day.
Design Sprint
Four weeks and a fixed fee, ending with the core design and a working foundation for your product or site.
Design Sprint
Align
From the first call we listen, learn the business and agree what the four weeks should prove, before any work begins.
Start
We set the direction together, from the problem and what success looks like to what's out and who decides, written down before the first week.
Collaborate
A sprint is made together. You're in the decisions every week, with a live link to the work and three reviews that each end in a clear choice.
Explore
We go wide before we go deep, with moods, references and bold directions that show everything your product could become.
Design
One direction taken all the way, from structure, interface and content to the key journey on desktop and mobile, refined until it holds.
Build
Components, tokens, navigation and pages, in your repository and on your hosting, tested across browsers and devices before it's handed over.
Document
Guidelines, documentation and instructions your team and its Ai tools can follow, so they keep building the same way after we leave.
Handover
A recorded walkthrough and two weeks of questions afterwards. The code, the source files and the decisions are yours from day one.
Approach
Prototypes over decks and working sessions over meetings, with Figma, Claude and Codex.
Design Sprint approach
Prototypes
Prototypes over decks. Ideas arrive as working pages and flows, so you react to something you can click and decide with confidence.
Sessions
Working sessions, not meetings. We solve problems with you live, then keep going, with progress you can see every week.
Tools
We design and build with emerging design and Ai tools, from Figma to Claude and Codex, so every idea can be made real and refined.
Ai
Ai native, human led. Ai multiplies what a small senior team can explore and make. Experience and judgment decide what matters.
Fit
Honest about who this is for, so the first call is a good use of your time.
Design Sprint fit
Founders
You're setting up a first website or product and need a foundation your team can build on.
Teams
Your team is busy with the roadmap and something important keeps waiting for a fresh direction.
Not a fit
You need design every week, or a product launched to customers within the four weeks.
Not yet
The goal isn't clear yet. A single advisory session can shape it before a sprint.
Tell us what you're building
A few lines about where you are and what you need is enough to start. We reply within one business day.